How ReeceNichols keeps hundreds of South Central Kansas listings promoted with Xara

ReeceNichols carries the largest real estate name in Kansas into the Wichita market on one promise: go above and beyond. Keeping it means every listing gets marketed at every stage of the sale, without adding marketing staff to do it.

Get a personalized walkthrough

1
unique listings marketed across the region
1
marketing packages generated automatically
1 feeds
separate MLS feeds covered by one system

The setup

The largest name in Kansas, on a service promise

ReeceNichols South Central Kansas is a full-service brokerage in a referral market, where buyers and sellers still pick an agent on reputation. Its agents are sold as trusted advisors who stay in the relationship after closing. A promise like that puts the weight on marketing: a listing promoted once and then gone quiet undercuts the whole pitch.

Before
Marketing ran through the operations team. Staff built flyers and postcards by hand, on request, on top of Breakthrough Broker, a per-agent template tool agents had to drive themselves. Print went through XpressDocs. Coverage was capped by whoever remembered to ask, across two separate MLS feeds.
"We are currently a client with Breakthrough Broker and looking for alternatives. Our staff assists the agents with creating flyers and postcards and we use XpressDocs. Using 2 MLS feeds."
Alexa Marker, Director of Operations & Marketing, in her first message to Xara
After
The moment a home changes status on either MLS feed, the full package builds itself: social media posts with written captions, flyers and brochures, and an email announcement, each one personalized to the listing agent and on the ReeceNichols brand. No agent logs into a template tool. No staff member assembles it. The team set the brand rules once, and the campaigns come off the listing.

The proof

Marketing that covers the whole sale, not just day one

The total number of packages matters less than how often a single listing got marketed more than once. Under the old model, the second and third pushes were the ones that slipped.

Just Listed
Open house
Price improvement
Under contract
Just sold

1 / 37.9%
listings marketed at all three core stages: Just Listed, Under Contract, and Just Sold
1 / 65.4%
listings marketed at two or more stages of the sale

It keeps running, month after month

This was not a launch spike that faded. The marketing keeps running on its own as listings come and go, holding steady month after month across the roster.

230+
packages every full month, March through June
219
packages a month on average, January through June
87.5%
of the 96 agents received packages across two or more months

What it means for ReeceNichols

Cost. One system markets every listing in place of a per-agent template tool agents had to drive themselves. Tools like Breakthrough Broker run about $180 a year per agent, and staff time moves off building one-off flyers and postcards.

Scale. Coverage grows with the brokerage instead of against it. More agents and more listings do not mean more marketing headcount to keep pace, which is the limit the old request-driven model always hit.

Reputation. In a referral market, the agent whose listings show up at every stage, on every channel, looks like the local professional who has it handled. That is the “above and beyond” promise the brand is built on, now held across hundreds of listings at once.