Real estate social media manager

Stop guessing what to post. Start showing clients what you know, automatically.

Keep your social media full of content that shows off your expertise and listings. Xara studies your business, plans your calendar and posts for you automatically, from real estate advice to property videos.

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4.7 out of 5

Xara Cloud is used daily by top-producing teams at

  • Westgate Realty
  • Berkshire Hathaway Inc.
  • Century 21
  • Collier & Associates
  • ReeceNichols
  • North&Co.
  • Remax
  • Jetter Group
  • aare
  • Keller Williams

Every week

You’ll post content future clients want to save and like. We do the work

Think of everything you’d want home buyers and sellers to remember you for: your market knowledge, advice, the questions they ask, your listings. Xara's real estate social media manager uses AI to turn those topics and information into posts and videos, and handles the design, creation, scheduling and planning.

  • Real estate expertise people can use

    Buyer and seller questions, pricing decisions, offer strategy, inspections, pre-listing prep and the other topics clients ask agents about every

  • What's happening in your market

    Recent home prices, inventory, days on market, sales activity, price changes and neighborhood trends become useful posts with a local angle.

  • Your properties in motion

    Listing photos become branded posts and property videos, ready for social media without planning a shoot or hiring a separate video team.

Let’s not pretend

Hiring a social media assistant typically won't secure you leads at $45 per month

Useful real estate social media posts take timely ideas, research, good writing and visuals, a content calendar and consistent posting. Our AI is trained to handle the process while keeping the content 100% custom.

  • Scroll-stopping content

    Constantly using your market, audience, specialties and new buyer and seller questions and even sales history to build great content.

  • Fast track posting

    AI agents handle research, captions, branded visuals, video, scheduling and posting together. Avoiding mistakes, mediocre posts and delays.

  • Never runs out of ideas

    You get a full calendar of posts. It reacts to market and listing changes, and optimizes itself. It'll post automatically, or optionally ask for your approval.

What gets posted

Unlimited knowledge and content ideas for real estate agents

Your social media helps people get a first impression before they ever reach out. Give them reassurance you’re active and knowledgeable covering the market, how to make better decisions as buyers and sellers, process explanations, insights on the local areas, you know, and the properties you're marketing. The topics are researched for you, so you don't have to supply the ideas or write the posts yourself, but you can adjust preferences.

  • Home prices, inventory, days on market, recent sales, price changes and what those shifts mean in the specific areas you serve.

  • Offer strategy, inspections, contingencies, closing costs, what to look for at showings and what to know before making an offer.

  • Pricing decisions, pre-listing prep, repairs, staging, open house preparation, reading offers and the questions sellers ask before they list.

  • Neighborhood guides, local housing trends, developments, school districts, commute anchors and useful context for people moving into or selling in the area.

  • Your specialty, track record, local background, target clients and personal details help shape posts that sound like your business, not a generic real estate account.

  • LS listing photos can be turned into branded social media posts and real estate listing videos, with the strongest images ordered for the story and the finished content ready to schedule.

  • Social Media Manager - systems to check post example

    Buyer advice

    Built around your market

  • Social Media Manager - median list price post example

    Local market update

    Recent data, local angle

  • Social Media Manager - life happens post example

    Neighborhood content

    Specific to the areas you serve

  • Social Media Manager - pre listing question post example

    Seller advice

    The questions sellers ask

How it works

Your social media plan runs automatically from research to posting.

Set the context once. Fresh ideas, content creation and scheduling keep moving from there.
  • 01

    Learns you

    Built around your business.

    Your profile, website, experience, track record, specialties, local market, audience, listings and brand give it the context to create content that fits you.

  • 02

    Creates for you

    Finds and creates what to post.

    Fresh local topics are researched and turned into real estate advice, market updates, branded posts and property videos. You don't have to supply the ideas or write anything yourself.

  • 03

    Keeps posting

    Keeps your social media moving.

    Everything is planned and scheduled for you. Review posts when you want, or let automatic posting run while the next content is already being prepared.

Your content calendar

One view of everything that's coming up.

See what needs approval, what's scheduled and what's already been posted. Expert content, market updates and property content live in the same calendar.
  • See your upcoming social content in one place
  • Keep advice, market content and property posts together
  • Know what's awaiting approval and what's ready to go

You're in control

Review every post, or let it post automatically.

Choose how involved you want to be. Approve posts first, edit anything you want, or turn on automatic posting and let the schedule run.
  • Edit captions, images, channels and scheduled times
  • Approve posts when you want a final look
  • Give feedback that can shape the next batch of content

Personal to you

Built from your market, track record and point of view.

Your content can use more than a logo and ZIP code. Your background, specialties, service area, focus neighborhoods, audience, price range, value proposition, brand and listings all help shape what gets created.

  • Experience & track record

  • Specialty & audience

  • Service area & neighborhoods

  • Brand & voice

  • Listings & local market

Property videos

Turn listing photos into property videos automatically.

Your MLS photos can become branded property highlight and house-tour videos without planning a shoot or sending the work to a separate editor. AI can order the images for a stronger story, then the finished video is ready to add to your social schedule.
  • Use the listing photos you already have
  • Turn them into branded real estate listing videos
  • Schedule the video alongside the rest of your posts

Performance

See which topics people respond to.

Reach, engagement and post performance sit in one dashboard, so you can see what's connecting and use that signal to make the next round of content better.
  • Track reach and engagement over time
  • See which posts and topics perform best
  • Use your feedback and performance signals to inform future content

What agents and brokers say

Reviews from real estate teams.

4.7 out of 5

Across 33 reviews. Read them all on G2
  • 5.0

    "Xara supercharged my real estate social media engagement and branding. Set-it-and-forget-it social media packages go out immediately when my listing hits the MLS, and the social media manager increased my engagement across multiple platforms in a short period of time."

    Shawna H.

    Broker Associate

  • 5.0

    "I have control over my own marketing with my listings, from when my property is first listed and I receive the Xara marketing package immediately."

    Verified user

    Real estate

  • 5.0

    "It helps us create consistent, professional marketing materials quickly, saving time and keeping our brand consistent."

    Guillermo A.

    Owner

  • 4.0

    "I really like how it automatically generates the material, it truly saves a lot of time."

    Alyssa G.

    Office Administrator

  • 5.0

    "Matt and the Xara team have been exceptional in helping us transition to the cloud version and create a visually stunning company newsletter."

    Cara R.

    Marketing Manager

  • 4.0

    "I can post other agents' listings for display in our office window rather than relying on the agent to provide the post."

    Alicia K. B.

    Realtor

  • 5.0

    "It is pretty easy to use and offers many options, and the support is there when I need it."

    Verified user

    Mid-market brokerage

Reviews collected by and hosted on G2.com. Shown with reviewer names and roles as published on G2.

For brokerages

Personal for every agent. Consistent with your brand.

Each agent can get content shaped around their own market, audience, specialty and business while the brokerage keeps brand controls. Selected property posts can also be shared through brokerage social accounts.

Common questions

Questions agents ask about a real estate social media manager.

Do I have to come up with the post ideas?

No. New real estate and local market topics are researched around your market, audience, specialty and business before the posts are planned and created.

What kind of real estate social media content gets created?

Local market reports, buyer and seller advice, neighborhood content, seasonal posts and more topics, shaped by your expertise and point of view, plus property posts and videos from the homes you're marketing.Xara posts these as captioned images with your branding, as Instagram Reels, and as property highlight and house-tour videos made from your MLS photos. Listings get posts when they’re new, when their status changes, and new angles while they’re active.

Will the posts sound like me, or will other agents get the same ones?

Xara builds a profile around you with your bio, experience, track record, specialties, service area, focus neighborhoods, audience, value proposition, brand and listings to shape the topics and writing.

Do I have to approve every post?

No, you choose. It'll post automatically by default, but you can also choose to review and edit posts before they get posted. Many agents approve every post at first, then let Xara post on schedule once they trust it.

Can I customize the posts, and how much?

Every post is fully editable until it’s published: caption, image, channel and timing. You can also remove any post before it goes out.

I post my own content sometimes. How is Xara different?

Your social media no longer goes stops when business gets busy. Most agents typically post whenever they list, but that's not every week. Listing posts show you’re working, the advice and local market content Xara adds show you’re the agent to call.

How is Xara different from content subscriptions like Coffee & Contracts or Keeping Current Matters?

Content subscriptions send the same posts to every subscriber with each agent’s logo added, and Coffee & Contracts users still edit and post them themselves. Xara’s posts are about your area and your business, and Xara posts them for you.

How much does Xara’s Social Media Manager cost?

Social Media Manager is an add-on to Xara’s real estate marketing platform, so current Xara customers can add it to their plan for $45/mo. See xara.com/pricing/real-estate for current plans and prices.

How is Xara different from hiring a social media manager or using ChatGPT or another AI tool?

Hiring a social media manager means briefings, waiting, and a salary. ChatGPT and Canva need you to bring the ideas, context and design every time. Xara already knows your business and does the job on schedule, for less than hiring someone.

For the videos you post, do I have to be on camera?

No. Xara makes your property videos from the listing photos you already have and orders the images for a stronger story. There’s nothing to film or send to an editor.

Give future clients a reason to know you as their local real estate expert.

See how your market, experience and brand can become a steady stream of useful social media content without you having to run the content operation yourself.

Book a demo