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Xara is an AI marketing platform for real estate brokerages. It helps your team promote every listing and every agent across social media, email, print, and direct mail, using MLS data, brokerage branding, and automated campaign workflows.

Yes. Xara can automatically create and publish branded real estate content for agents on Facebook, Instagram, and LinkedIn. Agents can also review, edit, approve, or publish content themselves when they want more control.

Xara connects with your MLS so listing data, photos, and status changes can be used to generate marketing materials automatically. When a listing is new, updated, open house ready, under contract, or sold, Xara can create the right campaign assets for that stage.

Xara can generate listing social posts, captions, flyers, postcards, brochures, listing presentations, open house materials, email campaigns, and direct mail pieces from the same listing data. Everything stays branded for the brokerage and personalized for the agent.

Xara saves you marketing budget by removing billable hours that would have come from design requests and tools agents don’t use. Xara handles all the steps that happen after a property is listed: it detects the listing, creates the materials, personalizes them for the agent, adds your brand, delivers them, and can even post for agents. On top of that, listings stay promoted until they sell.

Xara gives agents ready-to-use content based on their listings, listing activity, and brokerage-approved templates. Agents do not have to start from a blank page or come up with captions, designs, or campaign ideas themselves.

Xara helps agents stay visible by promoting listings and agent content across the channels buyers and sellers already use. It supports lead generation by making it easier to publish consistent, branded, listing-focused marketing instead of letting listings go quiet after they hit the MLS.

Your brokerage controls the brand settings, templates, logos, colors, fonts, required fields, and approved design rules. Agents can personalize their materials, while Xara keeps the core branding and compliance details consistent across the brokerage.

No. Xara works for any brokerage or team that wants to support more agents without adding headcount while scaling their marketing. It is especially useful when your marketing team is responsible for many agents, many listings, or many recurring listing campaigns.

No. Xara is built to reduce setup work for brokerage teams. Once your brand, MLS connection, and workflows are in place, agents can receive ready-made marketing materials and start using branded campaigns without needing design skills.

Xara supports social media, email, print, direct mail, and online listing materials. Agents can publish to Facebook, Instagram, and LinkedIn, send or export branded emails, download print materials, and use Xpressdocs for print and direct mail fulfillment.

No. Xara works alongside your CRM and email tools. Agents can use Xara to create branded listing emails and then send or export them through tools such as Follow Up Boss, Constant Contact, Brevo, Mailchimp, Gmail, Outlook, or HTML export workflows.

Xara is a good fit if your brokerage wants to promote every listing, keep agents visible, reduce design requests, protect brand standards, and automate repetitive marketing work across social, email, print, and direct mail.