Marketing materials for realtors
Every listing deserves a marketing kit.
Yours writes itself.
Trusted by brokerages
across the US.
The trap, and the way out
If you wanted more marketing, you paid
and hired more.
Until now
Marketing used to wait on someone to start it. Now it starts the moment the listing does.
Headcount grows. Output doesn't.
Every agent you add is another marketing request. Hire more designers and the queue rebuilds in weeks.
You pay for capacity that never matches demand.
In-house designers cost $3,500 a month. Outsourced design bills per piece. Neither is on the agent's schedule.
DIY tools push the work back onto agents.
Canva and Breakthrough Broker shift design to the agent. The agents best at selling rarely want to build a flyer.
Scales with agent count, not against it.
One system covers 10 agents or 700. Adding agents adds output, not requests, not staff, not hours.
Every listing covered, no incremental cost per listing.
One subscription, one engine, every listing in the brokerage. Per-listing marketing cost drops to the cents.
Nothing for the agent to start. Materials arrive ready.
The listing enters the MLS. Xara generates the whole kit. The agent prints, sends, or schedules.
$151,175 Net value created
3,600%+ ROI
8,671 documents generated over 28 months at $0.48 each
Medway's marketing staff couldn't keep up with 100+ agents. 8,671 touchpoints were created for their listings in a period of 28 months, that would not have been possible without automation. Each one is a piece of branded marketing in front of buyers and sellers across Sarasota, online and offline, that the brokerage otherwise would not have had.
Listing lifecycle use cases
Every campaign in the listing lifecycle, from Coming Soon to Just Sold.
Each MLS event triggers its own kit of materials. The system fires the campaign. The agent prints, sends, or posts.
Coming Soon
Builds anticipation before the listing enters the MLS.
Triggered by MLS status
Just Listed
Announces the new listing across every channel.
Triggered when the listing enters the MLS
Open House
Promotes the date and time across print, email, and social.
Triggered when the agent schedules
Price Reduction
Refreshes the kit when the price changes in the MLS.
Triggered by MLS price update
Under Contract
Marks the listing as under contract. Keeps the pipeline visible.
Triggered by MLS status
Just Sold
Sold-comp follow-up to the same neighborhood radius as Just Listed.
Triggered by MLS status
Realtor lead generation use cases
Generate buyer leads. Generate seller leads. Make your agents the local experts.
These are the campaigns your agents always mean to send. Now they actually go out. Buyer guides, seller guides, market reports, past-client mailers, referral pushes, testimonials, anniversaries, and more.
New Agent
Announcement
Welcomes a new agent with branded posts, postcards, and email.
Generated on demand
Listing Anniversary
Yearly touchpoint to past sellers on the anniversary of their listing.
Runs on a recurring schedule
Past-Client Mailers
Annual mailers, holiday cards, and home-anniversary postcards on a schedule.
Runs on a recurring schedule
Holiday Greetings
Brokerage-branded holiday cards and posts mailed and posted on cue.
Runs on a holiday calendar
Referral Promotions
Promotes the brokerage's referral program to past clients.
Generated on demand
Client Testimonials
Post-close testimonial materials for social and print.
Generated on close
Buyer and Seller Guides
Branded guides with the brokerage's positioning and the agent's contact details.
Generated on demand
Listing Presentations
Print PDF or hosted online link with section-by-section view tracking.
Generated on demand
Local Market Reports
Monthly reports with neighborhood-level data, sent under the agent's name.
Runs on a monthly cadence
Marketing materials for realtors
Every marketing material you can generate automatically from MLS data.
All the real estate promotional materials and marketing items for realtors that pair with every use case above. One MLS event generates the whole format library at once: print, direct mail, email, social, and on-site.
Flyers
Multiple layouts. Property photo, price, address, agent details, brokerage branding.
Postcards
Just Listed, Just Sold, Open House. Mailed to a neighborhood radius via xpressdocs.
Brochures
Multi-page brochures with photos, specs, and agent details. Print and online.
Email announcements
Branded HTML email built from listing data. Exports to Follow Up Boss, Constant Contact, Brevo, Gmail.
Social Media posts
Facebook, Instagram, LinkedIn with written captions. Every lifecycle stage covered.
Open house sheets
Walk-up handouts with property details, agent photo, and contact info.
Newsletters
Brokerage and agent newsletters with listing roundups and market data.
Door hangers
Print-ready door hangers for radius drops around the listing.
Window displays
Agent business cards generated and re-printed when details change.
Business cards
Agent business cards generated and re-printed when details change.
Beyond print
Every brochure and listing presentation has a digital twin agents can share.
Print version mails. Digital version shares. Both branded, both generated from the same listing data.
Listing presentations as a hosted link
Agents share a link with sellers before the appointment. The seller opens it on any device. The agent sees which sections the seller actually viewed.
QR codes on every print piece
Postcards, flyers, and yard sign collateral all carry a QR code that opens the interactive online brochure. Buyers move from print to mobile in one tap.
Print and digital from the same source
One listing generates both. Update the price in the MLS, both refresh. No re-uploading, no parallel files to maintain.
Two paths in
Use Xara's templates. Or use your own designs.
Brokerages do not start from a blank page. Either input feeds the same automation engine. The library generates either way.
Brokerage-branded library
Xara templates in different styles, branded to your brokerage
A library of professionally designed templates across every channel and document type. Each one inherits your brokerage's logo, colors, and typography on day one. Agents pick a style; the system fills in the listing and the personalization.
Covers print, social, email, and direct mail.
Your existing designs
Bring the marketing assets your brokerage already uses
The flyers, postcards, brochures, and email layouts your team has already invested in get lifted into Xara as reusable templates. From that point, the same designs auto-populate from MLS data for every listing your agents take on.
Brings flyers, brochures, and email layouts the brokerage already uses.
Print fulfillment
Postcards mailed to the neighborhood. Without the agent leaving the platform.
Xara integrates with xpressdocs for end-to-end print fulfillment. Set a radius around the listing, Xara identifies the target addresses, and xpressdocs ships to the office or mails directly to the list.
Print campaigns that actually happen
Agents who would have skipped the hassle now get professional print materials in the same workflow as their digital campaign.
Radius targeting, no mailing list to build
Set a radius around the listing. Xara identifies the addresses. Just Sold postcards reach the neighbors most likely to consider listing next.
Recurring mailers for past clients
Automated recurring postcards to past clients on a schedule. Agents stay visible year-round without managing a mail campaign manually.
Email and CRM export
Agents email their database the day the listing
enters the MLS.
Every campaign includes an HTML email announcement built from listing data. It exports cleanly into the brokerage's existing CRM or email provider. No new platform. No new logins.
Brand consistency
Your brand on every document. Without anyone checking every piece.
Brokerage logo, colors, typography, and approved templates are configured once. Applied automatically to every document, for every agent, on every listing.
Collier and Associates runs this across 250 agents. Brand consistency does not depend on anyone checking the work before it goes out.
SmartFields auto-populate every document
Agent name, photo, and contact details fill in automatically. Agents don't re-enter their information for every piece of marketing.
Brand elements locked at the brokerage level
Agents personalize within the guardrails the brokerage sets. Brand-critical elements cannot be changed. No rogue fonts, wrong logos, or off-brand flyers.
Brand updates roll out instantly
When brokerage brand guidelines change, all templates update automatically. Not over months while agents keep using the old logo.
From MLS to inbox
The kit is ready before the agent finishes the paperwork.
Set up takes less than a day. After that, your brokerage posts every day without anyone doing anything.
See in action
Every listing marketed.
No design request filed.
Book a demo and we'll show you how Xara connects to your MLS and generates a document kit for your first listing.
We'll set it up for you.
Brokerages running on Xara
The output is the same whether the brokerage has
50 agents or 700.
650 Agents
650 agents. Every listing marketed the day it enters the MLS. The marketing team did not grow. The output did.
250 Agents
250 agents producing consistent, on-brand marketing across every listing. Without anyone reviewing a single piece before it goes out.
700+ Agents
The moment a listing enters the MLS, the campaign is already building. 700 agents do not wait on marketing. Marketing does not wait on them.
Saves 80 marketing hours monthly - Equips 60 agents with custom content daily
""Before it was time intensive, and they'd sometimes do it, but marketing listings would get pushed away to the side. Now our agents get materials out the door without waiting for admins.""
How it compares
Every alternative makes someone do something.
Log in, request, fill a template, upload photos, write a caption. Xara takes that step out of the workflow entirely.
Xara
MLS listing detection
Yes
Documents generated automatically
Yes
Flyer, postcard, brochure, email in one workflow
Yes
Print fulfillment with radius targeting
Yes,
via xpressdocsHTML email export to existing CRM
Yes
Brokerage brand lockdown
Yes
Scales without adding staff or per-agent cost
Yes
Hired
designer
MLS listing detection
No
Documents generated automatically
Manual
requestFlyer, postcard, brochure, email in one workflow
Costs
per piecePrint fulfillment with radius targeting
Separate
vendorHTML email export to existing CRM
File
onlyBrokerage brand lockdown
By file
managementScales without adding staff or per-agent cost
No
Canva
MLS listing detection
No
Documents generated automatically
Agent fills
manuallyFlyer, postcard, brochure, email in one workflow
Manual
per formatPrint fulfillment with radius targeting
No
HTML email export to existing CRM
No
Brokerage brand lockdown
Agent
discipline onlyScales without adding staff or per-agent cost
Per-seat
pricing
Breakthrough
Broker
MLS listing detection
BB Plus
onlyDocuments generated automatically
No
Flyer, postcard, brochure, email in one workflow
No
Print fulfillment with radius targeting
No
HTML email export to existing CRM
No
Brokerage brand lockdown
Limited
Scales without adding staff or per-agent cost
Per-agent
pricing
Questions
Real Estate Marketing documents: common questions
What types of marketing documents does Xara generate?
Xara generates a marketing library, not a fixed kit. Per-listing campaigns across print, social, email, and direct mail include flyers, postcards, brochures, social posts with captions for Instagram, Facebook, and LinkedIn, and HTML email announcements, with status-change variants for Coming Soon, Just Listed, Open House, Price Reduction, and Just Sold. Beyond-listing materials include buyer guides, seller guides, local market reports, recurring postcards to past clients, and lead-generation pieces. Brokerages can use Xara’s brokerage-branded templates in different styles or bring their own existing designs. Either way, every document is generated automatically, branded for the brokerage, and personalized for the agent.
How does print fulfillment work?
Xara integrates with xpressdocs for print fulfillment. Agents set a radius around the listing and Xara identifies the target addresses. They click print and xpressdocs ships to the office or mails directly to the target list. No separate vendor account to set up.
Which CRM and email platforms does Xara export to?
The HTML email announcement exports cleanly to Follow Up Boss, Constant Contact, Brevo, and standard email providers including Gmail. No new sending platform to set up. Xara generates the content; the brokerage’s existing system sends it.
How does brokerage branding work across all documents?
Brokerage branding is configured once: logo, colors, fonts, and approved templates are set centrally and applied to every document automatically. Agent name, photo, and contact details populate via SmartFields. Brand-critical elements are locked; agents can personalize within the guardrails the brokerage sets.
How does pricing work for a brokerage?
Brokerage plans start at $129 per month, which includes 5 agents. Each additional agent is $20 per month. For brokerages with 100 or more agents, volume discounts are available. Book a demo to get a quote for your team size.
How quickly can we get started?
Most brokerages are connected and running campaigns within a few days of signing. There is no long implementation timeline and agents need no training.
Get started
These brokerages are marketing every listing without adding staff. Yours can too.
Book a 30-minute demo. We'll show you how Xara connects to your MLS, generates a document kit for your first listing, and delivers it to your agents.