# Xara > Xara is the only AI real estate marketing platform for brokerages built to increase listing visibility. It runs constantly to detect your listings, create the marketing, and promote them for your agents, growing your brand locally without adding costs or learning another tool. Xara helps brokerages and agents automate every marketing step after a home is listed, so agents can skip straight to reaching buyers and sellers across channels. Xara also provides browser-based tools for business and marketing teams to create, manage, and scale branded documents and marketing materials. Xara also offers desktop design apps including Designer Pro+, Web Designer+, and Photo & Graphic Designer+. ## Real Estate Marketing Platform - [Real Estate Overview](https://www.xara.com/real-estate/): AI real estate marketing platform for brokerages and agents that runs constantly to detect listings, create marketing, and promote them across channels. - [Automated Listing Marketing Software](https://www.xara.com/real-estate/automated-listing-marketing-software/): Automated listing marketing software that turns listing activity into campaigns, branded assets, social posts, emails, print materials, and agent-ready marketing. - [Marketing Automation for Real Estate](https://www.xara.com/real-estate/marketing-automation/): Real estate marketing automation for listing lifecycle campaigns, including coming soon, just listed, open house, price improvement, under contract, and just sold. - [AI Social Media Manager](https://www.xara.com/real-estate/ai-social-media-manager/): AI social media manager for real estate that creates, schedules, and autoposts listing content and local content for agents. - [AI Marketing Workers](https://www.xara.com/real-estate/ai-marketing-workers/): AI marketing workers for brokerages that automate listing campaigns, agent marketing, sales materials, and recurring content workflows. - [MLS Integration](https://www.xara.com/mls/): MLS integration that helps Xara detect listings and listing changes, then create branded marketing from listing data. - [Real Estate Compliance](https://www.xara.com/real-estate-marketing-compliance-platform/): Real estate marketing compliance platform that helps brokerages keep agent marketing on-brand and compliant across social, email, print, and listing materials. - [Real Estate Email Marketing](https://www.xara.com/real-estate-email-marketing/): Real estate email marketing tools for creating branded listing emails, open house emails, newsletters, and campaign emails. - [Real Estate Templates](https://www.xara.com/templates/real-estate/): Real estate marketing templates for listings, open houses, flyers, postcards, brochures, social posts, emails, agent branding, and brokerage campaigns. ## Real Estate Marketing Workflows - [Listing Lifecycle Automation](https://www.xara.com/real-estate/marketing-automation/listing-lifecycle-automation/): Listing lifecycle automation for brokerages. Xara detects MLS events, builds campaigns, and delivers them to agents automatically across coming soon, just listed, open house, price reduction, under contract, and just sold. - [Social Media Marketing for Real Estate](https://www.xara.com/real-estate/marketing-automation/real-estate-social-media-marketing/): Automated real estate social media marketing for brokerages. Xara fills the social calendar from listing activity and local expertise content, then designs, captions, schedules, and publishes posts across Facebook, Instagram, and LinkedIn. - [Real Estate Marketing Documents](https://www.xara.com/real-estate/marketing-automation/real-estate-marketing-documents/): Automated real estate marketing materials for listings and agents, including flyers, postcards, brochures, email announcements, social media posts, open house sheets, newsletters, door hangers, and other branded marketing assets. - [Agent Marketing Automation](https://www.xara.com/real-estate/marketing-automation/agent-marketing-automation/): Agent marketing automation for brokerages. Xara builds and delivers listing campaigns when listings enter the MLS, posts daily social media between listings, and covers every agent at the same time. ## Real Estate Use Cases - [Brokerage Marketing Software](https://www.xara.com/real-estate/brokerage-marketing-software/): Marketing software for brokerages that need to increase listing visibility, support agents, grow local brand presence, and automate repeatable marketing. - [Team Marketing Software](https://www.xara.com/real-estate/team-marketing-software/): Marketing software for real estate teams and agents that need listing campaigns, social content, emails, and branded materials created faster. - [Real Estate Pricing](https://www.xara.com/pricing/real-estate/): Pricing for Xara's AI real estate marketing platform for brokerages, teams, and agents. ## Marketing Campaigns for Real Estate - [Coming Soon Campaign](https://www.xara.com/real-estate/campaigns/coming-soon/): Add your coming soon listing, and it turns into a pre-launch marketing campaign.. - [Just Listed Campaign](https://www.xara.com/real-estate/campaigns/just-listed/): Add your latest MLS listing, and it’ll turn into a Just Listed marketing campaign. - [Open House Campaign](https://www.xara.com/real-estate/campaigns/open-house/): Add your MLS listing, set the date, and your open house marketing is ready. - [Price Reduction Campaign](https://www.xara.com/real-estate/campaigns/price-reduction/): Automatically re-engage interested buyers with your price improvement announcement. - [Under Contract Campaign](https://www.xara.com/real-estate/campaigns/under-contract/): Add your MLS listing and Xara generates an announcement across social media, your email database, and the surrounding neighborhood. Your next client is already on that street. - [Just Sold Campaign](https://www.xara.com/real-estate/campaigns/just-sold/): Add your listing and Xara generates a just sold announcement to the neighborhood, your sphere, and social media. ## Competitive Comparisons - [Canva Alternative for Real Estate Brokers](https://www.xara.com/canva-alternative-real-estate/): Comparison of Xara and Canva for real estate brokerages. Xara is built around MLS-driven marketing automation that turns listing data, photos, pricing, and agent information into ready-to-use campaigns. - [Maxa Designs Alternative for Brokerages](https://www.xara.com/maxadesigns-alternative/): Comparison of Xara and Maxa Designs for brokerages that need automated listing promotion, simple pricing, and instant agent adoption. - [Breakthrough Broker Alternative](https://www.xara.com/breakthroughbroker-alternative/): Comparison of Xara and Breakthrough Broker for brokerages that want agents actually promoting listings, with automation beyond template-based marketing. - [Breakthrough Broker Alternatives](https://www.xara.com/alternatives/breakthrough-broker/): Guide to Breakthrough Broker alternatives for real estate marketing centers, including Xara Cloud. ## Branded Documents and Marketing Materials - [Xara Cloud](https://www.xara.com/cloud/): Browser-based platform for creating, managing, and scaling branded documents, business content, templates, and marketing materials. - [Brand Management](https://www.xara.com/brand-management/): Tools for keeping business and marketing content consistent with brand rules. - [Content Creation](https://www.xara.com/content-creation/): Content creation tools for business and marketing teams that need branded documents and marketing materials. - [Creative Collaboration](https://www.xara.com/creative-collaboration/): Collaborative content creation tools for teams working on branded documents, templates, and marketing assets. - [Brand Library](https://www.xara.com/design/smart-branding-toolkit/): Brand toolkit for applying logos, colors, fonts, and brand assets to documents and marketing materials. - [Elements](https://www.xara.com/elements/): Library of templates, vectors, images, and design assets for creating branded content. ## Business Content and Document Tools - [Digital Asset Management](https://www.xara.com/digital-asset-management/): Tools for managing creative assets, brand assets, documents, and team projects. - [Document Transformation](https://www.xara.com/document-transformation/): Tools for editing, transforming, and repurposing PDFs and static documents. - [PDF Editor](https://www.xara.com/pdf-editor/): PDF editing tools for modifying, merging, and transforming PDF files. - [Document Analytics](https://www.xara.com/document-analytics/): Document analytics tools for tracking document and content performance. - [Data Visualization](https://www.xara.com/data-visualization/): Tools for turning spreadsheet data into charts, graphics, and infographics. - [Table Maker](https://www.xara.com/diagrams/table-maker/): Tool for creating tables and structured document layouts. ## Developer and Service Offerings - [Xara API](https://www.xara.com/xara-api/): API for embedding Xara's content creation and document generation engine into third-party platforms. - [Virtual Assistant](https://www.xara.com/virtual-assistant/): Recurring content creation and publishing service for businesses that want ongoing marketing support. ## Desktop Design Products - [Designer Pro+](https://www.xara.com/designerpro-plus/): Desktop design app for vector graphics, photo editing, illustration, page layout, and web design. - [Photo & Graphic Designer+](https://www.xara.com/photo-graphic-plus/): Desktop photo editing and graphic design app. - [Web Designer+](https://www.xara.com/webdesigner-plus/): Desktop website builder for creating websites without coding. - [Compare Desktop Applications](https://www.xara.com/compare-plusplans/): Comparison of Xara's desktop design apps. ## Pricing - [Pricing Overview](https://www.xara.com/pricing/): Overview of Xara pricing across products. - [Real Estate Pricing](https://www.xara.com/pricing/real-estate/): Pricing for brokerages, teams, and agents using Xara's AI real estate marketing platform. - [Xara Cloud Pricing](https://www.xara.com/pricing/cloud/): Pricing for Xara Cloud and branded content plans. ## Resources - [Blog](https://www.xara.com/blog/): Marketing, design, branding, real estate marketing, and visual communication resources. - [Brand Hub](https://www.xara.com/branding-hub/): Branding frameworks, brand management guidance, and visual identity resources. - [Help Center](https://support.xara.com/): Product support, setup guides, and how-to articles. - [Product Updates](https://docs.xara.com/en/collections/372717-latest-updates): Latest Xara feature releases and product updates. - [Webinars](https://www.xara.com/webinars/): Webinars and event recordings about Xara products, marketing, and real estate automation. - [Video Library](https://www.xara.com/learn/video-library/): Step-by-step video guides for Xara products. ## Company - [About Us](https://www.xara.com/about-us/): Xara company background and mission. - [Contact Us](https://www.xara.com/contact-us/): Contact Xara sales and support. - [Careers](https://www.xara.com/jobs/): Xara job openings. - [Press Center](https://www.xara.com/xara-cloud-press/): Xara press resources and media coverage. - [Privacy & Cookie Policy](https://www.xara.com/privacy/): Xara privacy and cookie policy.